Question

Topic: Advertising/PR

Bring Publicity For Famous Dating Comp In 2 Months

Posted by Anonymous on 5/28/2009 at 12:29 AM ET 500 Points
hi there peeps..im helping out a famous us based dating company who have been featured in New York bestselling book as well as dr phil,fox news,abc television,etc create some publicity in my local country.

this company conducts bootcamps that teaches ordinary guys to pickup beautiful women in clubs at nights and in the streets during the day.though they are well known in america,they are not in my country.

how do i create publicity for these guys before their bootcamp which is at the beginning of august.

how do i approach the media on this so that they would be interested?what kind i do for these guys to create massive publicity?what kind of press releases should i send?

help appreciate greatly..thanks..
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/28/2009 at 1:57 PM Accepted
    It depends on your budget and style. You could do some guerrilla things: have graduates/teachers go to bars and win bar bets (and then tell how they learned the skills), work with (speed) dating companies to co-market the bootcamps, networking at college mixers, social media (MySpace, Facebook), etc.
  • Posted by Gary Bloomer on 5/28/2009 at 2:57 PM Accepted
    Dear Admin,

    Peeps? Hmm. The best place to capture the attention of a male audience is in the men's room of bars and clubs with simple stickers placed above the urinals, and at eye height. State your case simply. What, where, how.

    Check with bar owners BEFORE doing this.

    I hope this helps.
  • Posted on 5/29/2009 at 2:07 AM Accepted
    You need to make sure which group of people is your targeted. And also the location is important as well. Try to do some research first before you start something out.

    But yes, you need to make sure everything is beyond your budget.

    Maybe you can try those free one like creating a group which will have a link back to your company. Agree with Jay Hamilton-Roth above. You can take this advantage to give updates, information, discount, etc to the users who joining the group by just send a mass email out to them. Simple and easy. most important is free.

    Hope it will work

    Luis
  • Posted on 6/4/2009 at 10:48 AM Accepted
    In addition to the above, post videos online with tags and titles optimized for Search. Look beyond YouTube to sites like Veoh, Blip.
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