Question

Topic: Advertising/PR

Need A Help In Media Planning! How Can I Calculate The Effective Reach?

Posted by Anonymous on 6/3/2009 at 2:46 AM ET 250 Points
Is there any formula for the calculation of Reach 2+, 3+...?
I know that Reach comes from AGB and it's not calculated by hand. But if I am doing a forecast....?
For ex. in my forecast I have the expected GRP and Fq which allows me to calculate the supposed reach 1+. But I need also the Reach 2+, 3+ and 4+ for the same compaign. I have no idea how to do it. Please help me, if you have any idea.
Thanks in advance!
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RESPONSES

  • Posted on 6/3/2009 at 7:54 AM Author
    Dear Phil,
    Thank you very much for your response. As I am a begginer media planner, I thought that maybe there is a way, which I just don't know. And I couldn't find anything in internet.
    Thanks for allaying my apprehensions!
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