Question

Topic: Advertising/PR

Making Car Giveaways Fun!

Posted by Anonymous on 6/4/2009 at 10:57 AM ET 125 Points
I work at a casino. We are giving away a car for an event. But I am looking for an alternative way to give it away. I want to do something different than just "see who's key starts the car!" Something that will be interactive and exciting for the customer. The car is a 2010 Camaro SS. Any ideas will be hlpful, thanks.
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RESPONSES

  • Posted by Markitek on 6/5/2009 at 9:25 AM Accepted
    I would somehow try to tie it into gambling. Maybe a Willy Wonka thing where one (maybe more than one) chip has a special marking . . . a golden ticket. The person with the special chip wins the car (not quite sure how to bring slot players into it since they play with currency not chips but perhaps there is way to do that). If multiple chips the holders then get into a drawing.

    Seems that would be a way to encourage people not to just sign up for the car and then head across the street to play.

    Maybe, and here I don't know how casinos operate so this may not work, you can manage things so that only the chips in the dealer's bank has the lucky chips (i.e., not available from the cashier) to prevent people from buying chips just to see if they have the ticket and then cashing them right back in.
  • Posted by Jay Hamilton-Roth on 6/5/2009 at 12:49 PM Accepted
    How about installing a slot machine into the car? Guests get a special token for this slot machine. Replace the bars with cars (3 cars-in-a-row) for the payoff.
  • Posted by marketbase on 6/5/2009 at 9:25 PM Accepted
    Tagging on the gambling themes, back in the 19__s, we held a contrived miniature golf putting contest (indoor) with a 'mountain' between the starting point and the end hole-quite a distance, too. The whole deal was insured by Lloyds of London, just in case so the RE developer wouldn't get stuck paying for the car!! It was a blast. RE brokers loved to show off their golfing skill--and everyone walked away with pre-printed (developer/building logo) golf balls and tickets for free round at nearby course.

    jag
    MarketBase
  • Posted on 6/8/2009 at 11:33 AM Author
    Sorry I am just now responding. To earn entries you must gamble. You receive entries by cashing out tickets of a certain dollar amount. We will then draw 12 finalists to win the Camaro. But I am looking for a unusal way for the finalists to compete for the car. We want it to be fun, but not take up too much time from the slot machines.
  • Posted by SteveByrneMarketing on 6/8/2009 at 11:41 PM Accepted
    12 finalists ......Hmmmmmm

    How about a quick and dirty paint ball event. Low impact, none staining paint ball guns, running around the casino .. where do I sign up?

    Steve
  • Posted on 6/15/2009 at 9:30 AM Author
    Too much liability to have a paint ball contest. You have to remember that the average customer in a casino is a 40+ year old female. I am looking for something that is similar to the "heres a key, lets see if it starts the car." But with a twist.
  • Posted on 6/19/2009 at 12:22 PM Author
    Thanks for the help everyone. I did not find the answer I was looking for, but I appreciate the effort. Thanks everyone!
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