Question

Topic: Strategy

Pest Biscuit Analysis

Posted by Anonymous on 8/24/2004 at 9:06 AM ET 125 Points
What kind of PEST Analysis would be suitable for a biscuit or cookie company? Political and Economical don't sound as very influential factors but what would they be like if they are necessary to a report? Social would be the kind of people or society that make up the customers and technological would be what the company uses to manufacture the product wouldnt it? the company is Arnotts, www.arnotts.com.au and the brand is the Emporio Gourmet biscuit line.
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RESPONSES

  • Posted by bobhogg on 8/24/2004 at 4:03 PM Member
    venas...

    Political: what if the government ran a health campaign to discourage people from eating too many fatty foods - what would happen if your biscuits contained a lot of fat? Many developed country governments are very concerned at obesity levels in the population, so it's a real possibility!

    Economic: your biscuits look as though they are relatively expensive - what happens if there is a big economic downturn in your market? Would consumers switch to cheaper options?

    Those are just a couple of thoughts to illustrate that you definitely should NOT ignore the P and E of the PEST analysis!

    Good luck,
    Bob
  • Posted by bobhogg on 8/25/2004 at 5:31 AM Member
    venas...

    Don't worry about it - I'm pleased if you found my comments of help!

    Bob
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