Advertising/PR - Needed: Great examples of community launch tactics from Anonymous: MarketingProfs Question 29181

Question

Topic: Advertising/PR

Needed: Great Examples Of Community Launch Tactics

Posted by Anonymous on 6/6/2009 at 7:02 PM ET 500 Points

Looking for some excellent examples of online community launch tactics! Have you observed any interesting strategy or tactics for promoting a (branded) online community? Links to examples, case studies, etc., would be appreciated!

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Posted by SteveByrneMarketing on 6/8/2009 at 6:02 PM Accepted

Hi Michael,
not sure if this is what you're looking for, a link describing partypoker.com promo:

www.attackmarketing.net/case_studies/PartyPoker_CaseStudy.pdf

hope it helps,

Steve
Posted by Gary Bloomer on 6/9/2009 at 11:48 AM Accepted

Dear Michael,

You might want to look at the following:

www.slideshare.net/guestb97bef/10-tactics-for-online-community

www.slideshare.net/christophercarfi/cerado-certification-marketing-process -

www.feverbee.com/2008/12/before-and-after-launch-day.html

www.thefreelibrary.com/My+Nero+Online+Community+Launches+with+Dynamic+New+F... -

www.promomagazine.com/interactivemarketing/news/0521-tropicana-online-commu... -

www.networkworld.com/news/2009/030309-linux-meld.html -

I hope these are of use.

Gary Bloomer
Wilmington, DE, USA
Posted on 6/11/2009 at 10:42 PM Author

Hi guys,

Thanks for your feedback, much appreciated!

Michael

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