Advertising/PR - Advertisng/PR from Anonymous: MarketingProfs Question 2922

Topic: Advertising/PR

Advertisng/pr

Posted by Anonymous on 8/24/2004 at 1:32 PM ET 50 Points

So, you have an advertisng budget of X million...You've been dead to the world in advertisng for 5 plus years. How do you spend it?

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Posted by Blaine Wilkerson on 8/24/2004 at 1:38 PM Accepted

Sponsor a NASCAR driver! Contact me for more info (just click on my name).

Thank you!
Posted by Mushfique Manzoor on 8/25/2004 at 6:20 AM Accepted

Hi Jennifer

i agree with Zahid (thinkmor), we need more information about your product or brand.

sponsor Beyonce or J Lo or other icons, if you dont like NASCAR ;)

cheers!!
Posted by ReadCopy on 8/25/2004 at 6:59 AM Accepted

Just some figures to mull over, this is what I use, and believe me, my company doesn't have massive brand awareness, and has been quiet on the advertising front for some time!

Its the B2B sector.

Business Press 34%
Literature 10%
Exhibitions 10%
Direct Marketing 10%
PR 3%
Regional Newspapers 3%
Sponsorship 10%
Hospitality 15%
Promotional Items 5%
Posted by jcmedinave on 8/26/2004 at 11:03 AM Accepted

Which is the advertising budget of your Competitors? If you want to beat them you will need to be in similar media but best and with more frequency.

If you can not compete with their budgets, then select a media and concentrate your efforts in order to gain relevance.

If your product is not mass, then concentrate your efforts in Marketing Direct.

Bye,

Juan Carlos