Question

Topic: Website Critique

Please Critique Our Deli/catering Website

Posted by Anonymous on 6/10/2009 at 6:37 PM ET 50 Points
Hi there!

Can you kindly critique our website. We use Adwords keywords: catering, chicago catering, corporate catering, etc.
Should we focus more on our lunch delivery or catering menu based on the website.

When people click on our Adwords ad does the website encourage them to call? Thank you for your time!

Gisele A.

https://www.AlbanosDeli.com
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RESPONSES

  • Posted by Gary Bloomer on 6/10/2009 at 10:46 PM Accepted
    Dear Gisele,

    Julia's made lots of great observations and recommendations.
    follow her advice.

    You might also want to consider:

    A PDF of you menu that people can print out.

    An opt in box, top right, where you offer customers discount coupons and freebies in exchange for their name and e-mail address. This way, you get to build your list, a list you can market to for special events, holidays, and so on.

    Menu on a separate page. The scrolling could put certain people off.

    An "e-mail your order" tab.

    An option for delivery within a certain distance of your store.

    Clearer pricing on your sandwiches. There are no "$" signs, which could confuse people.

    On your "Reviews" page, you've got a scrolling line of text at the bottom of the page. Consider using the same idea at the top of every page, in the orange navigation band for special offers, or testimonials.

    What kind of frequent diner club do you have? If you don't have one, consider introducing one. Then, tell people about it.

    Consider a rolling slide show of other kinds of sandwiches, calzones, and all the other goodies you make so that your main photo is always moving on a 2 or 3 second basis.

    Consider putting some other element on top of the flag, or move the flag left or right and reduce its size a little. You're right to be proud of your Italian heritage, but the real estate the flag's taking up could serve you better with some other offer or text on it.

    Consider an image or a video of sandwiches being made. The family preparing lunch as a visual has great appeal.

    Location page: opening hours and address, telephone, e-mail and so all ALL need to be above the fold of the page. No scrolling!
    And consider a Google map. No everyone's good with written directions. Visual types want to see a map with city blocks on it.
    And a note or two on so many blocks from this land mark and that land mark might also help.

    And on this page you've got two call to order scrolling things at the bottom of the page. Consider removing one or moving it and replacing its text with something different.

    Apart from these things, well done.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted on 6/10/2009 at 11:07 PM Author
    Dear Julia and Gary

    Wow! I can't believe all the helpful suggestions! I've already put some in place. Julia: I've differentiated my top quotes from my sales pitch and I added the menu tab. Also, put the prices to the left of all food items. I'm still working on the uniformity of all the fonts, but for some reason I'm unable to change them. Gary I'm trying to move the flag so that I can add some copy in it's place, also I will move the contact info up so no scrolling. Thank you so very much!! It all makes perfect sense and why didn't I think of these things!! Thank you so much again! Gisele
  • Posted by Jay Hamilton-Roth on 6/11/2009 at 8:59 AM Accepted
    Your website menu is lost above the banner.

    If you're going to keep your home page long, make the contact information easier to find - you could place the contact info between each category (on a single line) or change your page title to include the address/phone number.

    Tie in Yelp to your website (https://www.yelp.com/biz/albanos-deli-westchester) to give some testimonial weight to people who've eaten your food.

    Indent the ingredient list underneath the sub sandwiches/salad items. It'll make the page much easier to scan.

    As far as your images, take some tips from: https://scanwiches.com/
  • Posted on 6/11/2009 at 10:55 AM Author
    Dear Jay,

    Thank you so much for the help! I'm working on the suggestions you gave me right now. I did make the contact info more visible (I don't know why I ever put it on the bottom of the website - that's a huge mistake) and I'm working on indenting the ingredient list. It's amazing to me how something as simple as indenting the ingredent list can make such a difference in the way people scan the menu - it really does make it so much easier to read. I love scanwiches.com - a website dedicated to images of sandwiches. Thank you so much again, Jay for your help

    Gisele
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