Know-How Exchange : Advertising/PR

I'd be inclined to do what I could via internet and direct mail. Do a classy grand opening with ribbon cutting, etc. but extend your "grand opening" for a period of time and provide a post card, or print from your computer to redeem for % off - or something like that. If you can't bring a crowd at one time - encourage the crowd to come when they can as individuals - or when they need your company's services. Maybe it is a discount on your first purchase at the new business rather than a time limited offer. You might have grand opening cards redeemed in a year - but they'll be coming in as customers.

Good luck!

CVN

free valet parking . . . if that's the only issue

How about hiring a bus/mini bus to loop around and ferry curious (er, attendees) throughout a full day affair; huge ribbon and external signs/ads with complementary 'bus stops' (if city allows) may be a fun way to get people to and through your place. Free rides and % off coupon for that day or use at future point can also be a draw. We once did a similar 'tour' of properties for CRE brokers. Fun, different...

jag
MarketBase

If your message is "more welcoming and customer-centric experience", then make it feel that way from the start. Limos from a parking lot (or picked up from a 5 mi radius). Horse and Buggy rides. Make the customer experience begin before they arrive.

Joann,

Before I throw out a bunch of tactical ideas (which you don't need) can you tell me what you are trying to achieve from the grand opening?

When you give me that answer I will be able to give you a complete strategic plan to achieve the success you are aiming for.

Looking to help you,
Master Business Strategist
Ian J. Dunlap
Visionary. Innovator. Genius.

As an event manager, you've left me with more questions than answers.

What type of business are you in? A merger can be exciting but what you would do for a bank vs. a jewellery company would be different.

With the limited information here goes...

Use the merger and the 'additional benefits/ value' that will be advertised from this merger as your resounding theme for the event.

On the islands we are a bit spoiled so a busy city street, no problem, just get government permission to block the street for 2-3 hours. If you can't do this, then look at doing the event in the late evening, i.e. 6-8pm

With this in mind, depending on your location spice it up with different lightening effects, each effect higlighting an added benefit value of the merger. Do you have a mascot? Get costume created and have them moving around the event, especially if te business is family oriented.

Food and beverage: a welcome beverage could highlight the brand color; new one if applicable. i.e. Brand color is red, have a nice fizzy drink that is red...

All elements of the event should follow through on your brand and your merger theme. This is a perfect opportunity for you to showcase the added benefits and value of this merger.

Good luck and if you need any other advice on this great event you can email me at charris@diamondeventscayman.com

Cas
Cayman Islands

Rather than a single event, why not encourage walk-in traffic over a month's time with a "Be Our Guest" direct mail campaign. The secret is to tie in neighboring businesses (park once and visit your branch and shop up and down the street).

You can also tie-in an "insured" cash prize promotion that offers people the chance to win a $10,000 to $50,000 prize. If there is a winner, your cash prize coverage pays the winner for you. We've done a number of these with both community banks and credit unions and they have been very successful.

If you would like to know more please email me at [Email address deleted by staff].