Question

Topic: Advertising/PR

Job Responsibilities Of Marketin Manager -apparels

Posted by Anonymous on 6/19/2009 at 12:08 PM ET 500 Points
What could be the job responsibilities of Marketing Manager of Apparels Brand? Also I want to know what could be the job responsibilities of Media Manager for an Apparels Brand?

To give you an example - What could be the job responsibilities of Marketing Manager of Apparels Brand- Peter England / Zodiac Clothing / Louis Philippe/ Van Heusen/ Allen Solly (These are only examples for understanding)

What will be the job profile for Marketing Manager of any of the above mentioned apparel brands? Supposedly the brand has branches or outlets only in a single state of India– Maharashtra and looking for expanding their wings.

Also what kind of profile a Media Manager should have for similar Apparels brand?

Any input will be appreciated.

Thanks in advance!
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RESPONSES

  • Posted by Gary Bloomer on 6/19/2009 at 1:40 PM Accepted
    Dear Avinashv11,

    Here's an idea: contact the companies concerned and ASK THEM!

    You're being very specific in your questions, so it could be that there are particular jobs in the offing, perhaps being advertised?
    if so, contact the HR manager of the companies you want to talk to and ask for details.

    They could, of course, say no and put the phone down. but they might just offer you the information you need.

    All you have to do is ask.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted by BizConsult on 6/19/2009 at 9:26 PM Accepted
    One good way to scope this out is to look up similarly-titled job descriptions on www.monster.com or any of the other job search websites - look at a dozen, or so, jobs at a similar level, as well as at jobs within the industry to get a handle on what would be required in terms of skills, experience, expected responsibilities and the like.

    Look directly at the company’s website, and their competition, for posted jobs, the format/structure of how they post, as well to better understand what’s required. You can even search resumes of people that are in the industry (in a marketing capacity) to see what duties they’ve performed, accomplishments they’ve achieved, etc.

    Good luck!
    -Steve
  • Posted on 6/20/2009 at 1:32 AM Author
    Hello,

    thank you so much for your reply. I think monster.com is very good source. I don't know if I get any resumes as such but will surely search on google. Steve, I request you if you come across any such resume pls let me know the source or link.

    Thanks once again. I am expecting an answer from someone who has performed this or similar job in his career.

    Regards,
    avi
  • Posted on 6/21/2009 at 12:14 PM Accepted
    You might want to try looking at salary.com for some ideas. Also you might look at a company like LVMH to see the jobs listed.

    For more clarity; what specifically are you trying to accomplish? I think the question/answers depend largely on each organization because each company defines responsibilities a little differently. These days a marketing manager needs to understand the influence of inbound marketing (social media) in addition to more traditional roles of leading development of marketing programs. In apparel this would also include working with product managers and understanding the target markets, trends, working with merchandising to develop the promotional execution of each season's new garments. Check out this link: https://adidas.jobpartners.com/jpapps/adidas_us/jobs/jobview.jsp?0.53129928...
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