Know-How Exchange : Advertising/PR

Seems like you would need to tell us more about your product and services.....Residential, commercial sales, consulting services....who are you trying to sell to. Expand more and I think you will get more responses.

Right. Residential or commercial? Services?

Thanks for your reposes so far, I'am new to this so your feedback is greatly appriciated.

In answer to some your your questions, the client produces residential housing aimed at the middle to upper class.

They where owned by the goverment and all the negative press (through association) has stuck and this rebranding is a means of cutting ties with the goverment (who sold over 10 years back) and display an image that appeals to the target audience.

Launches of other company in the sector have consisted of cocktail parties and dinners....with speech after speech and we want to move away from this. The team has come up with ideas to tackle this to a degree but have run dry.

The "big idea" is what am looking for inspiration for.

I hope this has been of more help...I look forward to your responses.

Thanks John,
I really love the idea of a rebirth, theres alot in your feedbak that we can work with, we had previously concidered the "caravan" tour idea and i think we will be going with it....can you just elaborate on why lawyers, finaciers....etc....would attend I can understand the media and prospective clients but bankers?

Agree, rather than enduring an evolutionary change, this will require revolutionary changes, pay attention to all of those suggesstions above. Above all--EVERYONE INVOLVED NEEDS TO BE ABOVEBOARD in everything!

jag
MarketBase