Question

Topic: Advertising/PR

New Corporate Travel Agent - What To Sell/tempt...

Posted by Anonymous on 6/30/2009 at 5:04 PM ET 125 Points
customers which have an agreement with a huge travel bureau over several years?

Business travel - most difficult.
Group travel - expo/conventions - difficult.
Course and Conference locally - easier.
Idea of travel related products/services?????

My travel company is not actually new - but its new in this region. We are standing up a few giants in the travel business. Not quite sure where to put my energy. Any tips?

Wondering to try to offer all kind of travel related services - as Company vacation homes, Concierge services, etc....

I feel like a mosquito around some elephants.
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RESPONSES

  • Posted by michael on 6/30/2009 at 5:32 PM Accepted
    John,

    Business travel - most difficult.>>>>Don't believe the lie. You're not after the global corporation anyway. You're after the SMB that really needs help managing travel and thinks the online agencies save them money

    Group travel - expo/conventions - difficult.>>>Selling yourself short. Find the conventions in other cities and approach your local companies who would likely travel. You'll be rewarded for making the effort.

    Course and Conference locally - easier.>>>But how much do you make on it?
    Idea of travel related products/services?????>>>>www.call-in-europe.com, also look for a translation service.

    Still money to be made in the market. Someone once said "tough time is not quitting time"

    Michael
  • Posted by Jay Hamilton-Roth on 7/1/2009 at 10:02 AM Accepted
    Focus on what others aren't focusing on. Premium service. Expert knowledge about specific niches, locations, etc.
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