Question

Topic: E-Marketing

How Do You Find Specific Target Publics?

Posted by Anonymous on 7/4/2009 at 2:41 PM ET 250 Points
How can I find blogs, tweets, or other social media platforms that cater to specific ethnicities, ages, and genders?
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RESPONSES

  • Posted by Gary Bloomer on 7/4/2009 at 11:37 PM Accepted
    Dear Deadhead984,

    Use Google and do long-tailed keyword searches:

    Blogs for children
    Social media for Latinos

    Etc., etc.,

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Clive Fernandes on 7/8/2009 at 5:37 AM Accepted
    Dear Deadhead,

    Just put yourself in the shoes of your target audience. Whatever product or service you are selling obviously fulfills a need. Imagine yourself having that need and then go ahead and try to search the net for a solution.

    Your search should take you to the exact places that you can use to promote your product.

    Another way would be to go to sites like Quantcast.com. Quantcast gives demographic data for the websites it tracks. This should help you in finding the appropriate websites for your product.

    Hope this helps.

    Regards,
    Clive Fernandes
    Clive Fernandes Consulting
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