Question

Topic: Advertising/PR

Promote A Suite Of Products To Current Customers

Posted by Anonymous on 7/21/2009 at 3:02 PM ET 125 Points
What is the best way (and least expensive way) to promote a suite of software products to current customers? The goal is to get current customers, who already have at least one of our products, to buy more of our software, instead of buying from the competition. We don't have a large budget. Would like most promos to go via email...what is the best angle to take and are there anymore inexpensive mediums to try for promotions?
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RESPONSES

  • Posted by ajanzer on 7/21/2009 at 3:17 PM Accepted
    Since you already have a vendor relationship with these customers and are essentially cross-selling, email would be the most cost-effective way to reach them. Design a direct and benefits-rich email, a focused landing page for the email, and some kind of special offer for current customers. (After all, it's costing you less to acquire these customers, so you should be able to offer them something.)

    Or you could use another approach and solicit their feedback on your other products, with free trials. That way you tighten the partnership/loyalty of the customer and gain some valuable market research at the same time.

    Whatever you do, keep nurturing that relationship you have with the customer, as it has real value. Don't flood them with emails or otherwise annoy them.

    Good luck.

    Anne

  • Posted by marketbase on 7/21/2009 at 3:36 PM Member
    Yup, positive testimonials from existing customers about each and all of your products are your best bet to lure other/more users. Consider calling each directly to find out what they like AND don't like about products (then fix whatever you can and turn them into happy campers!). Consider discounts for those who purchase different/additional products; create win-wn-win for all.


    Best of luck
    jag
    MarketBase
  • Posted by marketbase on 7/21/2009 at 3:55 PM Accepted
    Yup, positive testimonials from existing customers about each and all of your products are your best bet to lure other/more users. Consider calling each directly to find out what they like AND don't like about products (then fix whatever you can and turn them into happy campers!). Consider discounts for those who purchase different/additional products; create win-wn-win for all.


    Best of luck
    jag
    MarketBase
  • Posted on 7/21/2009 at 4:44 PM Author
    Thanks to all who provided their feedback.
    This gives me more ideas - coupon promos for current customers, trial periods, etc. Thanks so much.
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