Know-How Exchange : Customer Behavior

Hi vrabelm,

that's pretty amazing sales growth! Can your provide more info -- product description? customer profile? the more info the better.

Thanks,

- Steve

hi vrabelm,

try https://www.crmguru.com/

also try the tutorial here:

https://www.va-interactive.com/bankofamerica/resourcecenter/

you could also these past questions:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1223

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1302

a quick google search revealed this:

https://www.google.com/search?hl=en&lr=&ie=UTF-8&q=increase+brand+loyalty&b...

over 200,000 sites

i also so suggest you become a premium member. they have a wealth of articals that will help you on MarketingProfs.

Hope these help you

Have a nice day

Sweetasman01

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You have a real big branding challenge (but also an opportunity). Obviously there are many other online players with Flowers.com and a few other well-branded competitors and dozens of lesser or regional competitors. If it were me, I’d look to segment the market in some way so I could own and brand some portion of the overall market. In a sense you want to re-position all other competitors as not being whatever it is you are claiming to be. (whew).

In other words, smaller is ownable and can be branded. Segmenting options might include –

Age groups
Culture
Sports
Geography
Up scale
Budget

The list can go on and on. The point is you CAN brand something that the big brand players won’t go after.

BTY segmenting by the categories above are not your only option. You can brainstorm for unique ways to provide differentiation and still market to broad psycho/demographics,
might be –

unique packaging/combo items
delivery method


I’m sure others will have plenty to say here, I’ll check back later.

- Steve

vrabelm...

You said that "our product has little, or no, perceived competitive advantage" - I cannot believe that if your sales growth is as you state!!!

I'd start by asking some existing loyal customers just what it is about your product/service offering that makes them buy from you rather than your competitors, so that you can understand just what your competitive advantage actually is.

Without an understanding of that competitive advantage, I'd suggest that building a customer loyalty scheme using any of the good ideas other members have suggested would be very difficult, and possibly counter-productive!

Good luck,
Bob