Know-How Exchange : Website Critique

I can't easily read the client's tagline

Bad copy/paste: Room Design & D�cor

The size of the font is a bit small for my eyes

Make contact information obvious. As a minimum, in the footers. Ideally, in banner and/or title.

A single headline would be better than two headlines (Welcome to... and Planning A...).

We specialize in: font size is much too tiny.

Dear mason_danielle,

First thing's first, the web site designer's got to go. Your client paid a good amount of money? For this? Oh dear.

There's no real incentive on the home page for the visitor to click on anything; the logo is all but meaningless, the line of type below it is invisible, and there's no real point of focus. If this person's a wedding planner there needs to be CLEAR evidence that this is what she does.

The lack of images in the gallery is a huge turn off. As is the fact that the viewer is then redirected to a Photobucket.

In what little copy there is the client talks about themselves almost twice as often as they talk about their customer. Not good.

The blog needs to be hosted on a stand alone domain name (which, before anyone reminds me, is something I'm aware I need to do with MY blog). All this leaving the main site business to get to other information does not really inspire people to want to remain ON the site.

There also needs to be some major scope of works "This is what we will do to make your event brilliant!" I can't find this information anywhere. Likewise testimonials will help: social proof and all that.

Speaking of being social, having the contact details buried way down in the site's architecture isn't great either.

Similarly, there needs to be some form of name and e-mail detail capture too, to allow your client to build her list. And to top it all, the bulletin board, note book feel feels odd and a little off putting.

A simple Google search for the term "wedding planner" will give all kinds of results from which to glean ideas and other notions of what works and what doesn't.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Wow, I think you need to start over. The site is well, too "cutesy," it looks like something for kids, rather than adults.

If it's bridal, where are the brides??? The happy couples? The smiles and the beautiful photos of the reception?

There are random acts of capitalization (Pampering in the left side bar), Wedding and Event Planners.

As Gary said, it talks about the company way too much, and not enough about the potential client. I also second what he said about the email capture, the offsite blog, and the offsite photos.

Also, there's no clear focus on who (or what) the client is. Brides? Bar/Bat Mitzvahs? Corporate events? They don't fit together. Would a corporation want to use a wedding planner to put together a company conference?

What would I get from planning my wedding or event with your client? There's no differentiation of any kind. Why use them instead of any of the other wedding/party planners in the world? What do they offer that's special or different?


Jodi

1.Re think your content strategy. I dont see a clear hierarchy of information either visually or for SEO.

2. Graphic quality is poor and not as exciting as a client would expect when planning such an event.

3.I don't see a clear action button or text anywhere that tells me what do do as a consumer.. this is where you can define the path for your 2 audiences.