Question

Topic: Advertising/PR

Palatable Ways To Talk Pr At Nw Business Brekky

Posted by Anonymous on 250 Points
Hi
I have been asked to speak at a business Networking Group that meets for breakfast (small to large business) and someone gives a presentation. I have been asked to talk to them about what PR can do for their business - I'd like to make it a bit different rather than the usual I do which is things like, identify stories, what kind of stories, work alongside target journos etc...any good ideas for presenting in a fun yet fresh way. I'm keen but not that experienced in it! So far it's been powerpoints and talking. It's only for 10 mins - then food and NW.
Thanks so much
Catherine
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RESPONSES

  • Posted by Gail@PUBLISIDE on Accepted
    I always find that groups I speak to have fun when I make it interactive from the start. I invite people to ask questions whenever they want -- don't wait until the end. To get them started, I ask questions and if I don't see hands or hear affirmation hand-claps, I pick on someone to answer a question and expound on the topic.

    Also, when you bring up a topic, start it with a giveaway to the person who can answer a question related to it. People love to get free stuff.

    Just have fun while you speak, regardless of duration of chat.
  • Posted by Jay Hamilton-Roth on Accepted
    If you think well on your feet, go around the room (or just pick a group of people) and ask what each person's business is and offer ideas for boosting their PR. People will see how you think, get ideas for their business (even if it's quite different from those that you helped), and understand the bigger picture of PR.
  • Posted by marketbase on Accepted
    Try to get a list of participants and the companies represented beforehand or attend a meeting as a guset (if you haven't already) and get to know some members before your own presentation. Then, prepare a list of well-known local companies (or national branches) and ask the group if anyone is familiar with any of those that you listed and what their (brief) opinions are of the company (overall impression, community or environmental consciousness, etc), customer service or any other such topic. That, in a nutshell, is a demonstration of PR.

    Could be a quick presentation with the punch you need to deliver!

    jag
    MarketBase

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