Question

Topic: Advertising/PR

Teaser Advertising / Tag Line Help Please

Posted by Anonymous on 8/12/2009 at 6:10 AM ET 250 Points
My business allows buyers of property to enter their requirements onto one portal, instead of trawling the internet looking at endless property sites.

the benefits of doing this, is they buyer has the agent come to him, and propeprty in his price range and area, delivered to his inbox - so he has all the choice in teh world, with minimum effort. Huge time saving.

Benefit for the realtor, is they get the leads directly from us, and have direct contact with the potential buyer.

I am about to launch my first ad campaign, which will be "street pole advertising" which allows 3 posters to run on street poles, to market your product.
I cannot come up with an appropriate campaign, or a tagilne.

the company is called Find Me a HOme- imagine if the home you were searching for came looking for you...

Please can you help
regards
Heather
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RESPONSES

  • Posted on 8/12/2009 at 10:24 AM Accepted
    Interesting concept. But may not be easy to communicate in a quick-communication vehicle.

    You probably ought to get a professional creative team to attend to this. It is obviously an important event for your business, and you really need it to make an impact and communicate the right message. In fact, the tagline is going to be the message in this medium.

    It would be a real mistake, in my view, to leave this one to random chance or (worse yet) an amateurish attempt at creativity.

    It also sounds like you may have a tight deadline, so all the more reason to get professional help quickly.
  • Posted by michael on 8/18/2009 at 3:14 PM Accepted
    Heather,

    Homing in on your home.

    Personally, my real estate agent doesnt do a good job of finding what I want. Not sure whose fault that is. So, leaving the finding to her...not a good idea...again, that's me

    Michael
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