Question

Topic: Customer Behavior

How Do I Sell Customer Loyalty Card For Fashions

Posted by Anonymous on 8/12/2009 at 10:05 AM ET 25 Points
Hello
I am from i am having a task to promote company's costomer loyalty cards the money which they pay are refundable when ever they shop for mens wear but how do i sell these cards any idea the product is for middle class to average customers this is in India
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  • Posted by Gary Bloomer on 8/14/2009 at 9:42 AM Accepted
    Dear kishorerupesh1,

    How do you sell your cards?

    You don't. At least, not in the classic meaning of the word "sell".

    You give people pictures or impressions of their lives and how those lives will be different, better, and more joyful as a consequence of having used the cards.

    You project into people's futures. You use the power of aspiration and "how life can be" and the cards will sell themselves.

    The one thing everyone wants to know when they buy or when they are being sold something is "What's in this for me?"

    So show people what their use of the cards will bring them.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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