Question

Topic: Advertising/PR

Sony Mp3 Walkman Vs Ipod

Posted by Anonymous on 8/18/2009 at 12:35 PM ET 250 Points
Hi can anyone please give me some ideas on how sony walkman can improve its advertising and try and compete with the impact ipod has made on its advertising eg colourful background and dark silhouetted character etc. any views on improving sony's advertising strategy
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by marketbase on 8/18/2009 at 9:31 PM Accepted
    Work the Sony brand to the boomers; it's a name that is well known to that generation. The older part of this boomer group is not as technically-mature as the younger group is. Spruce it up, make it super simple to use and manipulate; offer comfortable head/ear gear (ears are one of the first to go, you know!). Promote and advertise it to this generation and it's grandchildren (who are growing up in an IPod world). Get the youngsters familiar with the Sony name via Grandma and Grandpa's implicit endorsement.

    Quite a challenge, but hey, as Winston Churchill once said, "Never, never, never quit."

    Regards,
    jag
    MarketBase
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)