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International Marketing Dissertation Topic
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The first idea is Brand management in international markets. I find it fascinating how companies go into international markets and how standardising and adaptaption of products, promotion etc work. However, I think this may become too much theory based and I might just find myself re-writing whats already written!
Having completed a placement year where I focused on digital marketing, I am also considering a disseration on digital marketing with focus on social media marketing and the future. However, I'm not sure where I could go from here and think it may be too challenging/demanding?
For me the first idea seems to be a 'safe' option whereas the second idea would be challenging but useful for my future as I would like to work in digital marketing!
Hopefully someone can give me some advice which will help me make a decision!!
Thank you