Question

Topic: Advertising/PR

Channel Marketing Manager

Posted by Anonymous on 8/29/2009 at 3:24 AM ET 250 Points
what is channel marketing management? what are the responsibility of CMM? Who suits to that job is person from insurance or sales.
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  • Posted on 8/29/2009 at 11:16 PM Member
    You will be responsible for:
    Managing dealer and distributor promotions (contest, rebates,promotions), creating tradeshow displays, ensuring proper merchandising, ensuring adequate use of promotional materials and running reseller contests, motivation and seeding programs.

    Marketing Campaigns
    Product Marketing, Product Launch, Sales Training
    Marketing Collateral, Sales Tools
    Market Research, Market Analysis, Competitive Research.
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