Know-How Exchange : Advertising/PR

Dear rogerweiss,

There were posts on a similar subject just two weeks ago

https://www.marketingprofs.com/ea/qst_question.asp?qstID=29895#190561

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Agree with Gary's reference; but question do you need color suggestions for logo or actual restaurant interior? Makes a difference in answer...


jag
MarketBase

Talk to your local color consultant. They would presumably know both the local trends and psychological effects of various colors in your specific space.

Given it's a breakfast/lunch space, you might want to go with some 'pick-me-up' day-brightening colors.

Also think about matching the colors to the design of the space - Is it modern? homey/comfortable?, retro/nostalgic? Pick colors that reinforce the concept.

Is there any ethnic component you want to play up? Many restaurants play to the colors of the flag of the food's country of origin.

Look at some competitors you admire - check out pictures of similar, successful restaurants in other towns online. Get an idea of what you want - and, if possible (and preferably), what your customers desire.

Think about what colors will make you noticeable from the outside (signs/exterior) given your location. What makes you stand out from the neighbors and competition?

Best of luck!
-Steve Udell