Question

Topic: Advertising/PR

Selling Advertising Space To A Tourism Market

Posted by Anonymous on 9/2/2009 at 4:57 AM ET 250 Points
Hi there
I am faced with the challenge to sell advertising space to a tourism market in our local community. This book is a who is who type of book and I will be selling to large companies with big budgets and small companies with minute budgets. I need an angle to sell so that the smaller companies can also afford it and will be interested in buying. They can purchase a full page, half page or quarter page but my question is how do I make this stand out from all other tourism books?
It is only distributed locally and this makes the attraction even smaller?
Jani
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RESPONSES

  • Posted by CarolBlaha on 9/2/2009 at 7:28 AM Accepted
    Turn that negative into a positive. Sure its only locally distributed -- but that is lazar sharp marketing. The magazine is picked up by tourists-- already in your area, with cash burning a hole in their pocket. They picked it up for one reason and one reason only-- to find something to do, to buy something.

    As far as getting small advertisers-- I helped a client by suggesting she bundle the advertisers. A charter fisherman was afraid to invest himself, but when she bundled him with a fly shop and a boat retnal-- together they were able to get a bigger impact. It also created a sense of urgency. This was a feature spot --and a shot at a full page ad for the price of less than a 1/4 (her discounting for full page)-- and it worked well.

    Sell Well and Prosper tm
  • Posted by michael on 9/2/2009 at 7:36 AM Member
    Well. if the large companies are manufacturers, they won't buy space because what tourist is going to buy from them?....unless they have an outlet store.

    Will it be available online too?

    8.5 x 11 or a slim jim?

    Are you capturing data from people when they get it or are you just handing them out?

    In a tourism booth or inside participating stores?

    I guess we'd need to know what "all other tourism books" are doing. If it's a crowded market in your town, it's gonna be more difficult. Then you might want to focus on other towns nearby.

    Michael

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