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Topic: Student Questions

Brand Failures In Consumer Durables In Last 2 Year

Posted by Anonymous on 9/12/2009 at 12:31 PM ET 250 Points
i am not able to find failures in last 2 years
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  • Posted by wnelson on 9/12/2009 at 12:55 PM Member
    Where have you looked? Did you go to the university library to do a literature search or just Google it? If I run a literature search on "consumer durable market failure" on EBSCOHost I get 15 articles. I'm sure your library will give you access to these databases or some like them.

    I hope this helps.

    Wayde
  • Posted by Gary Bloomer on 9/12/2009 at 2:12 PM Member
    Dear aartikhanna26,

    Brands don't fail, their messages do. You're not able to find failures in last the 2 years?

    On Google ALONE, the search term "Brand Failures In Consumer Durables In Last 2 Years" pulls in ... wait for it ... 16,200 responses!

    Seek and yee shall find.

    I hope this helps you.

    Gary Bloomer,
    Wilmington, DE, USA


  • Posted on 9/13/2009 at 12:30 PM Author
    i hv done that work but actually if u read those articles most of them does'nt make sense .either they are older failures or some other combinations of words.nothing relevent .pls be specific in answering the brand name or product name.
  • Posted by Gary Bloomer on 9/13/2009 at 7:55 PM Accepted
    Dear aartikhanna26,

    What's been the biggest failure in durable goods over the last two years?

    Well, it's NOT a brand. It's something far bigger, uglier, and wider reaching than that. Something that can, when it's managed properly, drive equity into the black. But when it's mismanaged or just simply ignored, well, THEN it gets ugly. It's not a durable good, rather, it's bulletproof. What is it? It's debt.

    For the last ten years spending based on the individual's ability to borrow has led to growth across dozens of sectors. People who could scarcely afford to do so were offered AND GIVEN access to huge lines of credit with which to by the baubles and toys that underpin "The American Dream".

    In short, anyone earning the median household income of $35K - $40K per year was told they could have the $250K home, plus the washer, the drier, the flat screen TV, the cable, the X-Box, and the two car garage with its two cars and all for one low monthly payment.

    And the more this myth was peddled, the bigger the dream (and the lie) became.

    And when lies grow, the liars peddling them also begin to spin things just a little more, and then a little bit more still. And people think, "Wow! This person must really know what they're talking about!" and so the lie grows EVEN more.

    And while the SEC cried foul, D.C. lobbyists kept telling their senators and their congress people that if they, as elected officials would just pass THIS Bill, or just not show up for THAT vote, and if everyone just did as they were asked (or, as they were told), everything would be just peachy and they'd all get rich.

    This means the gains were all neatly privatized.

    But when the check arrived, suddenly, it was time to socialize the loss, which meant the tax payer got shafted.

    Enter Bernie Madoff, sub-prime and variable rate mortgage, the whole Leman Brothers and AIG saga, and Angelo Mozilo and Countrywide, and a whole host of other factors and it's hello economic hell.

    As I said a few days ago: brands don't fail, their messages do.
    And when messages fall, down comes the house of cards.

    Does this answer your question?

    Now, I believe you have some more research to do. The other answers are all out there, all you have to do is go and look for them.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 9/15/2009 at 2:11 AM Author
    thanks everyone for your contribution in answering my query.
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