Question

Topic: Advertising/PR

Increasing Sale Of Retail Store

Posted by Anonymous on 9/14/2009 at 7:54 AM ET 125 Points
am retail store manager of apparel store of mans wear ,we sell premium quality shirts and have shirts of all colour palates, we do good sale only in discount period otherwise sale is not good, kindly suggest some scheme or idea which would help me do sale round the year .we also keep trousers, ties, suits but as far as shirts we are best in industry. kindly suggest some idea which help me increase sell as our company is low in marketing and we retail store in mall also suggest me idea to compete with other brands in mall ,tks
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RESPONSES

  • Posted by CarolBlaha on 9/14/2009 at 8:12 AM Accepted
    I would suggest the book 1001 Ways to Create Retail Excitement -- create your own sales season. Most of the ideas do not include discounting!
  • Posted on 9/14/2009 at 2:26 PM Accepted
    Do you have any type of membership program? Having your current customers sign up for a loyalty program and collecting their contact information, especially including email address, allows you to keep in contact with them which can strongly increase your repeat business. Use the information to send them email blasts with coupons or introducing new products, send them a birthday card each year, etc. The biggest thing is going to be reminding your customers that you are there and that you care about them.
  • Posted by Jay Hamilton-Roth on 9/14/2009 at 7:50 PM Accepted
    It sounds like people have learned to wait for your sale instead of buying year-round. Why not offer a year-round sale - at the register let the person pick a solid hollow ball to get the surprise discount inside. Discount is 5% to 50% (with lots of 5% off and perhaps only 1 50% off).
  • Posted on 9/15/2009 at 12:27 PM Accepted
    VERY clever idea that Jay has. Just make sure the customers know that the discounted amount is for the entire purchase and not just for one item, so people will be motivated to make multiple purchases.

    And if you have a return policy, I'd shorten the length of time that people can return these discounted items, or you'll have a nightmare on your hands.
  • Posted on 9/17/2009 at 3:33 AM Author
    Dear Jay,

    Can you explain me how this could be done and how should we communicate same thing to customer by putting signages at the store can you explain me in detail
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