Question

Topic: Advertising/PR

Survey That You Won't Turn Down !

Posted by Anonymous on 9/15/2009 at 11:13 AM ET 25 Points

Survey seems to be a good method to gauge a website's quality and particularly perception by its target audience.

On construction of a survey, my rule is, make it short and simple.

FYI, my primary target audience are college students.
Now, a question is, who and how do I contact them to host and collect such a survey for me? University tends to have many schools and departments?

Thank you for your time.

FYI, Tested Advertising Methods By John Caples seems right-on.

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Swelinor on 9/21/2009 at 6:52 PM Accepted
    Hi,

    Could you discribe a little bit more about your site? Are you offering students anything in return for filing out the survey?
  • Posted on 9/21/2009 at 10:08 PM Author
    Excellent point, thought of that as well. Only give and take at the same time would more likely work.
  • Posted on 9/21/2009 at 10:11 PM Author
    "Could you discribe a little bit more about your site?" Sorry somehow I've "managed" to forget this part, please visit,
    https://www.knowledgenotebook.com/

    Honestly I'm still not that satisfied with the WHY element.

    Ideally, probably ad etc. should only follow once the site is almost 100% ready...
  • Posted on 9/21/2009 at 10:13 PM Author
    On www.SurveyMonkey.com, I guess I would have traffic there (ask people to take survey from a URL vs. have some org like a university host a survey).
  • Posted on 9/25/2009 at 12:26 PM Author
    On a second thought, posting to surveymonkey makes sense. Now a question is, my target survey-takers are college students, what incentives could I offer them and deliver to them? T-shirt, nice pen? But they are not easy to deliver. Cash, what payment method would most of them be able to accept? Things like that...

    Thank you.
  • Posted on 9/25/2009 at 3:47 PM Author
    surveymonkey is weird. After creating a survey it doesn't offer an option to publish it at least that's what happened for a basic/free account.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)