Question

Topic: Advertising/PR

Referrals/commissions For Web Design Sales

Posted by Anonymous on 250 Points
I'm with a 4-person web design/development team, and like everyone else we're trying to stir up as much new business as we can. Most of our business has been word of mouth, and to that end we've asked all of our existing clients for referrals.

However, what we'd really like to do is get a network of sales people who offer other, related services as well as ours, and then pay those salespeople commissions for leads that pan out. For example, people that sell search engine services.

Unfortunately, I'm not entirely sure how to find people like that, other than cold calling/emailing seo firms that I find through google, and that seems to be borderline spammy, and possibly inefficient.

Ideas? Or other directions I should be going in?
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RESPONSES

  • Posted by SteveByrneMarketing on Accepted
    hi corie,

    have you registered with linkedin.com

    There are many networking groups e.g. anything under the broad umbrella term of "Marketing".

    Speaking of marketing, try your local "american marketing association". also try your local "Public Relations Society of America".

    There is no shortage of great networking targets. Of course there is a lot of effort involved to be successful.

    good luck,

    Steve
  • Posted by michael on Accepted
    I really like Replocate.com for stuff like this. Let them find you....they are all looking.

    Michael
  • Posted by AdsValueBob on Accepted
    We're just completing the same exercise for the same type persons as you describe (see https://adsvalue.com/emailstandardstools.php).

    We've used Jobing.com (in the Phoenix AZ area), CraigsList, advertising clubs, the DAV, and AllFreelanceWork.com. Our job posted on these web sites then spiders out to college networks, AZ Dept. of Economic Services, and other places. We get resumes from places we didn't advertise. We avoided the newspaper because computer-centric jobs require computer skills and those persons will more often search (primarily) on the internet. Money needs to be spent where it will get the best ROI.

    Surprisingly, in a recession, there doesn't seem to be a lot of hungry (qualified) sales people. Commission only is the big turn-off. We've received lots of resumes but calling people back is, at times, a joke. They submit a resume then don't respond to phone calls or emails. About 65% of "applicants" we have actually contacted just blast their resume to anything remotely connected to their interest (keywords) and haven't even looked at our web site or understand the job. Guess Job Hunting 101 was an elective course they should have taken.

    We've found that tech school web people rarely have sales skills - they want to design - not sell. With the down-sizing in the newspaper and magazine arenas, we've contacted some of our contacts to see if they have a discharged co-worker on the streets needing a sales job - but nothing panned out.

    Because of our sales methods, we are also reaching out to DAV (Disable American Veterans, and other physically-challenged persons) who can use a phone / internet / email / home office. They can work from home and generate leads, sell, make commissions and residual income too. The DAV's has given for our country, and we wish to give back to them. No success (so far) - we just haven't found any conduit to these persons needing work - but we're still trying hard. A deaf web designer was begging us for a job and we said "if you think you can sell our products . . . .we'll give it a try." He never called back.

    Bottom line - we've found a few sales reps. The internet exposure has been well worth it. You need to sift through the resumes to find those nuggets of gold.

    Bob

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