Question

Topic: Advertising/PR

Marketing To Doctors

Posted by Anonymous on 9/21/2009 at 4:05 PM ET 250 Points
My company has just launched a new software within our medical billing service. We are able to get doctors dollar for dollar on their billouts. IN NETWORK and OUT OF NETWORK. I need help reaching doctors to show them a compare and contrast chart based on their billing on what PRECISIONMEDICALBILLINGUSA.com can do for them.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 9/21/2009 at 4:43 PM Accepted
    Start by contacting your current clients. These are offices that will likely want to streamline and improve their billing. If they're happy with the improvement, ask them to share the word with colleagues.

    After that, write personal letters to doctors' office personnel in your target market and offer to show them the time and dollars your software may save them.
  • Posted by Jay Hamilton-Roth on 9/22/2009 at 10:33 AM Accepted
    A few thoughts from looking at your website: the home page's content is invisible to the search engines because it's all done with images. Other pages have a mix of text & images (aside: you have a typo of "increas" on your howto page). You want people searching for your services to be able to find you.

    Have you considered being an exhibitor at the upcoming 2009 AMBA National Medical Billing Conference (Oct 15/16 in Las Vegas - https://www.ambanet.net/2009.htm )?
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