Know-How Exchange : Student Questions

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Love the idea of the wife's testimonial. Most men don't much mind having a three day beard growth - some men may even think it makes them look macho. But most women don't want a man's beard to rub against their soft, sensitive face, therefore having a clean shave could be a an important precursor to a night of nuptial bliss...

Perhaps this is where the shave at home becomes ancillary and complementary to the "men's club" service of the visit to the barber.

This isn't about drinking tea, talking over the cricket scores and wondering whether Ponting's hand will heal slowly so as to give India a better chance in the Test.

This is about getting a smooth face so the missus doesn't object to the poor chap making his advances once the Philips tube light has been switched off for the night in the marital bedroom.

Sex sells. Get Mrs Kumar to say how much more attractive she finds Mr Kumar when he has freshly shaved with his Gillette Presto just before bedtime. She can even say it gives him a smooth face just like (or even better than) the barber shop.

My guess is the Mr Kumars of rural (and metropolitan) India will be lined up by the thousand because men all over the world, even in places where men value their independence as uch as rural India, will do what their wives tell them, if there's a good enough incentive in it for them.

And the single chaps will shave with it on the offchance it improves their chances and may help their parents get them a better matrimonial "deal".

I just hope these razors don't contribute to an overnight population explosion in India.

I think the advertising could be handled very tastefully, and with a good sense of humour.

Hey, maybe package a copy of the Kama Sutra with each one?

(Errm... Sorry, no offence intended!)

Good Luck

ChrisB