Question

Topic: Student Questions

Cadbury's Pest Analysis

Posted by Anonymous on 9/26/2009 at 3:23 PM ET 250 Points
i am to write a mini thesis on business subject and i am writing about the strategy used by Cadbury plc. the thing is i am in need of the company's pest analysis for my writings. but the most that i can find needed me to pay for it. my question is where can i get a free pest analysis of Cadbury plc.?
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RESPONSES

  • Posted by Gary Bloomer on 9/26/2009 at 8:34 PM Accepted
    Dear cakodip,

    The Cadbury's PEST question has been doing the rounds since 2004 and I'd have thought by now that the tutors peddling this stuff would have updated their material.

    But no.

    This means you have three choices:

    1. Contact Cadbury directly and ask for help.
    2. Use the Cadbury website as a source and rewrite EVERYTHING you produce in your voice (thou shalt NOT copy and paste!).
    3. Take responsibility and pony up!

    The Cadbury's website is a source for a simply fantastic article for this precise company, and all its brands, and one that's loaded with detail. So much so that you'll find it to be a gold mine of reader-focused content.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted by Corpcommer on 9/27/2009 at 1:33 AM Accepted
    For info on PEST analysis, see https://marketingteacher.com/Lessons/lesson_PEST.htm

    For all sorts of useful business resource links see https://goodsource.tripod.com/id3.html

    Also check the general references links at https://goodsource.tripod.com/id9.html

    Good luck. Hope this helps.

    Corpcommer - MC
  • Posted by Jay Hamilton-Roth on 9/27/2009 at 9:40 AM Accepted
    Here's an answer from our own archives (2004):

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3739
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