Question

Topic: Advertising/PR

Brand Promtion

Posted by Anonymous on 10/1/2009 at 8:23 AM ET 50 Points
please share with me new ideas for in-store brand promotion other than Sampling .
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RESPONSES

  • Posted by Chris Blackman on 10/1/2009 at 9:55 AM Accepted
    Loads of ideas...

    Competitions

    Demonstrations of product in use by an expert

    Masterclasses

    Premium bonuses (Buy the perfume, get the soap, talc and toiletry bag free/for $25 extra)

    Book signings by the author

    Purchase and go into a draw for a holiday/car/box of chocolates/Massage

    Buy one, get one free.

    Buy n (5, 10, ?) get one free

    Guaranteed you will like the product or else full refund

    What kind of products/brands are you talking about? What market (geographically?

    ChrisB
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