Question

Topic: Advertising/PR

Product Name

Posted by Anonymous on 10/5/2009 at 12:37 AM ET 250 Points
Hi, I am an owner of a sophisticated café looking to introduce a new product. This will be a desert. Medium sized crepe filled with ice cream and fruits.
You can even get it to go. Our customer demographic is very similar to that of Starbucks.
Any ideas what to call it?
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RESPONSES

  • Posted by Chris Blackman on 10/5/2009 at 1:54 AM Accepted
    What sort of fruits?

    Where is this cafe? (Country, State, City?)

    What is the cafe called?
  • Posted on 10/5/2009 at 11:45 AM Accepted
    What you call this new product should have more to do with how your customers perceive their wants/needs than with what you intend to sell them.

    How well do you know your customers? What craving do they have that you're addressing? Or is this just something YOU dreamed up and hope they'll like? What words would THEY use to describe this product? Those are the words that should influence your name for the product.
  • Posted on 10/5/2009 at 12:49 PM Author
    Thank you for the responses so far. Much appreciated.

    Fruit toppings will include strawberries, bananas, peaches, etc.. nothing extraordinary
    We're located in Toronto, ON, Canada.
  • Posted by marketbase on 10/5/2009 at 2:23 PM Accepted
    For consideration:

    a la crepe


    Best,
    jag
    marketbase
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