Question

Topic: Website Critique

The Essence

Posted by Anonymous on 50 Points

Please visit
https://www.knowledgenotebook.com/

and then

https://www.knowledgenotebook.com/Knowledge_Notebook_Home_f.html

And let me know if the second one touches on two things:
a) if the "effective study tips" link would create some degree of emotional connection with the target audience, motivated college students.
b) if the "condense knowledge" link would immediately capture target audience's attention.

If so, and then, we're going to provide them, "but show me how", the HOW part, which is currently lacking (the Feature link does not suffice...)

Thank you.





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RESPONSES

  • Posted on Member
    As far as the "effective study tips" - don't think these really create an emotional connection. They are fairly basic, common-sense ideas, and while they can be helpful, I don't see the emotional link.

    The "condense knowledge" link does not stand out and when I click on it, the information seems to get lost in the rest of the text on the page.

    I think overall, you want to convey more of the benefits - which you may be addressing in the last part of the question. How does this software help the student? What benefits does it provide the student over just typing notes into word documents? Right now you are just showing the features - I think you need to position so that it shows the student how it addresses the benefits they desire (e.g., saving time in studying, helping them be more organized, helping them identify the key information they need, etc.), but you should first address the benefits which are most important to the target.
  • Posted on Author
    Excellent points. Please take a look at the revised version of the Knowledge_Notebook_Home_f.html page based on your thoughts.

    Greatly appreciated.

    A side note:
    just realized my key weakness, will revisit ChrisB's note of offer on another thread soon.
  • Posted by Jay Hamilton-Roth on Accepted
    Your key points aren't strong:

    Revolutionize your notetaking
    - notes organization
    - proactive learning
    - offline or online

    The bottom line question is WHY? What's SO much better with your product? Can you prove it?
  • Posted on Author
    @Jay Hamilton-Roth

    You're right and I've realized that and based on jlevin's insight I've changed it to the following,

    https://www.knowledgenotebook.com/Knowledge_Notebook_Home_f.html

    What do you think of that?

    Thanks.

    Don
  • Posted by Jay Hamilton-Roth on Member
    Don - you still have a ways to go:

    Ace notetaking
    * saving time in studying
    * helping you become more organized
    * helping you identify the key information you need

    You're still not on the pulse of the problem. These are features of your program, not clear benefits. Saving time is good, but stronger would be: Increase your score 25% while studying 25% less.
  • Posted on Author
    Jay,

    "Increase your score 25% while studying 25% less.", very interesting point. Since the product is just recently rolled out, some students have started to use it, they haven't had a chance of taking exams yet, so the scores/grades are not out yet.

    How about this? Keep the
    "saving time in studying
    ... " etc. as is
    and give it a few weeks upon feedback of scores/grades improvement from users, we change it to "Increase your score 25% ... " etc.

    Or connected with some seasoned educators and have them assess the product and they could say "It's likely to increase your score quite substantially" something?

    What do you think?

    Many thanks.

    Don
  • Posted on Author

    Ok, I've crafted a new version,

    https://www.knowledgenotebook.com/Knowledge_Notebook_Home_f2.html

    The only thing is its presentation is not totally there yet. What do you all think?

    I tend to think it's more logical. Yes, you have to tell me about BENEFIT, then, also tell me HOW is it ACHIEVED, and make it short and sweet.

    Thanks.
  • Posted on Author
    ok, an answer by Jay Hamilton-Roth is the winner. Couldn't we add a [winner] check box to differentiate it from other acceptable candidate answers?

    Thanks.
  • Posted on Member
    prefer the first

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