Question

Topic: Advertising/PR

Printing Product Catalog

Posted by Anonymous on 10/13/2009 at 3:10 PM ET 250 Points
Hello!

So I am laying out a product catalog and have two questions.

1) What are you thoughts on a landscape orientation, I like it since it's kind of different, catchy. The new product in the catalog is wireless and the sell line is flexibility, so maybe the odd orientation helps that. But the customer usually pdfs it for web and email versions (which are not used much but do get sent out some)

2) How do you lay out the catalog to print? In the past I have done mulit-page publications in Photoshop when the background images ran across the page, I saved each spread as a file. More commonly I have done them in Indesign where their was no background image crossing over. How do you do them? If in indesign, do you list it as 8x11.5 pages each as facing pages? Can I have the background image run across the page still if I line up my images just right, no center bleed? Printing on 11x17's.

-Amanda
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RESPONSES

  • Posted on 10/14/2009 at 5:43 AM Member
    Amanda, great content, thank you for it!
  • Posted by matthewmnex on 10/14/2009 at 9:05 PM Accepted
    Off sizes can be intersting but be careful on your printing costs and mailing costs. You might think iot insignificant right now but check first with your client because you can be amazed at the difference in prioce to mail an offsize catalogue.

    On the tchnical side. if you are coloursepping the entire page, check with your printer. If you use a landscape then your single page witdth is 22" x 8.5 tall. THis is where your printer may have some difficulties on optimising the paper and costs go up :)

    It reqally down't matter what software you use to prepare the art - I usually supplu my finished art as a tif file for the colour sep and they sep the entire page.

    Hope these thoughts are helpful.

    Matthew.

    PS: If the client wants to do a PDF, then you may need to prepare an alternate art work that si optimised for that - BG images won't work of course for a PDF. You need 1 version therefore for the printed catalogue and one for the online version.
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