Question

Topic: Advertising/PR

How To Promote An Iphone Apps.

Posted by Anonymous on 10/27/2009 at 11:55 AM ET 500 Points
Hi,
I wrote an Iphone/Itouch apps wich is now #5 top seller in France, in business category after only 10 days !
The fact is the appli is really helpfull and efficient.
But I'm only in the 300 position in States ! I tried to explain to influent bloggers the interest of this apps. But nothing happens !
You can see here the apps :
https://www.thebrandgenerator.com and how it works.
It's a tool (and not a Wand !) for marketings, students, business people, etc...

Can you help me ?
Giving me some tips or your opinion ?
Thanks a lot.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/27/2009 at 12:27 PM Accepted
    Your first problem is that in your blog postings, you're not showing the results of using the tools - just telling people you could use the tool to produce results. That's not enough to convince people.

    Also - you may be having a language barrier. Have a native English speaker ensure your postings are understandable.
  • Posted on 10/27/2009 at 12:40 PM Author
    Sure, thanks.
    That's the problem.
    I will find native spokers for Russia, China, Japan...
    But I wanted to try by myself in States, it's a good way to learn....
  • Posted by Peter (henna gaijin) on 10/27/2009 at 12:55 PM Member
    I agree with Jay. Posting a case study of the process that someone used and the name result they had, could be useful. I would like to see it work through the process - what words are entered into fields and what the results the program provided were.
  • Posted on 10/27/2009 at 1:52 PM Author
    Yes, it's really a good idea. As I used this kind of programe during 20 years to create names, for me it's so evident that it runs well.
    That's quite interesting !
  • Posted by MANSING on 10/29/2009 at 6:17 AM Member
    No one wants to simply buy something without any practical example (How your application has generated value to business ). In your case you can use previous customers name and how your service has helped them to market your service? For good business success you have to do lots of branding through Social or Paper Media. I am sure that will help…are you trying twitter and facebook? or use customer feedback stories/video's to advertise on your web!!
  • Posted on 10/31/2009 at 9:00 AM Member
    A good idea would be to work with testimonials of customers. Let customers tell your prospects why they use your tool, how to use it. Lastly, let them tell prospects how they benefitted from your tool.

    As an incentive for people writing testimonials, offer prospects a way to link to their the brand that they created using your tool. That way, everybody wins.
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