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Topic: Advertising/PR

Who Cuts And Install Graphics For American Girl

Posted by Anonymous on 10/30/2009 at 5:16 PM ET 50 Points

I was wondering who cuts the vinyl graphics and installs them for American Girl in Chicago and other retail markets.

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Posted by Gary Bloomer on 10/30/2009 at 8:52 PM Accepted

Dear Lisa,

The Chicago store at Water Tower Place was designed by a company called Gensler. www.gensler.com. American Girl's Director of Visual Merchandising is Barb Carlson.

You'll find an article here:
https://vmsd.com/content/american-girl-chicagoatlantadallas

Rather than being done store by store, in store branding for large chains is normally designed and contracted out for reproduction and then installed, either by contractors—or by in store visual merchandise staff.

Without speaking to Barb or one of her staff/colleagues, it's difficult to know for sure.

You'll find contact information for American Girl here:
https://www.americangirl.com/corp/corporate.php?section=contact&id=1&type=g...

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

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