Question
Topic: Student Questions
Music Marketing Dissertaton Advice
Related Discussions
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Dissertation Ideas Based On Interests
- I Need A Tagline For Vegan Brand
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- mgoodman 36,304 points
- Gary Bloomer 32,151 points
- Jay Hamilton-Roth 28,126 points
- Peter (henna gaijin) 23,778 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
I am currently planning my final year marketing dissertation and thought I would post on here in the hope of gaining some help/discussion with it.
The subject of my dissertation is going to be the marketing of music. I feel this is becoming more important and relevant due to music piracy and the consequent "Free" competition. Some of the areas I am thinking of looking at include:
- The history and evolution of piracy, P2P, downloads
- Competing with FREE and types of FREE ie Freemium offering that may be the future
- The importance of content
- Usefulness, benefits/disadvantages of Streaming/Downloading
My problem is that I am a little stuck in deciding which route to take with the work. I like the idea of looking at how relationship marketing can possibly help artists compete with piracy and also consider if they should/'nt or need to compete and how they can create a relationship with customers.
But I am not sure whether to look at marketing for the artist or the music industry in general. Such as looking at the marketing opportunities from download and streaming sites.
I am wondering if anyone has any ideas of related areas that I might have missed or which areas you think I should focus more.
Additionally I welcome any ideas or suggestions for the title of my dissertation as I have seen a lot of useful ideas on this forum.
Many thanks to anyone who takes the time to read this, I hope it makes some sense.
Paul