Question

Topic: Website Critique

Help - Conversion Issues

Posted by Anonymous on 11/18/2009 at 4:22 PM ET 50 Points
Hi - I manage a B2B Website for a company that provides point-based incentive programs that companies use to boost sales, motivate employees and create customer loyalty.

https://www.loyaltyworks.com

The site draws a fair amount of traffic and visitors appear to be engaged (if judging by the number of pages viewed per visit and time on site). What is lacking is consistent inquiries - conversion has been dropping off without explanation. market conditions? Web site flaw? Any and all observations are appreciated!
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RESPONSES

  • Posted on 11/18/2009 at 6:35 PM Accepted
    I have had a bit of a look around this and the main comment is that the website seems to talk a lot about what it can offer without telling you what it does.

    This is obviously part of the plan but to me there is maybe just too much information about what it can do without giving information about what it is.

    Hope this helps.
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