Question

Topic: Advertising/PR

New Hair Salon

Posted by Anonymous on 11/18/2009 at 10:44 PM ET 25 Points
I own a new Hair Salon in New York and I am looking for advice to promote the salon inexpensively. We have tried newspapers, local advertisements,coupons etc. that have helped but not enough. I am losing hairdressers to more Established Salons in the area. I am in need of help. Thanks You
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RESPONSES

  • Posted by Gail@PUBLISIDE on 11/18/2009 at 10:46 PM Accepted
    Communicate tips and tricks of the trade with your target market via social media.
  • Posted on 11/18/2009 at 10:54 PM Author
    Thank You I have been promoting it on facebook.
  • Posted by michael on 11/19/2009 at 8:48 AM Accepted
    Do you have employees or are you renting chairs? As you know, there's a lot of hopping going on in your industry. Take a look at what you're offering to get the best hairdressers in.

    Michael
  • Posted by Jay Hamilton-Roth on 11/19/2009 at 11:18 AM Accepted
    Are the hairdressers leaving because they don't have enough clients or to get better clients? Have you had your clients write up testimonials in social media review sites (such as Yelp)? Can you team up with beauty/fashion consultants to offer makeovers (especially for holiday party-time)?
  • Posted by marketbase on 11/25/2009 at 11:06 PM Accepted
    Consider posting photos of satisfied customers (no identification) in your front window to show the range of styles you're able to do. Can you put a chair right smack in the front window and, if possible, rotate stylists (and customers) into it. Make it an action-oriented event? Just some off-the-wall thinking, here...


    Best.
    jag
    MarketBase
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