Question

Topic: Advertising/PR

Marketing From Dme To Physician

Posted by Anonymous on 11/19/2009 at 10:49 PM ET 125 Points
I'm a DME company branch manager in charge of many things including marketing to physicians, nursing agencies, and hospices. It has become hard to catch the ear and eye of my target clients and I'm becoming desperate to market successfully. i distribute morning refreshments regularly as well as give out company pens and business cards. do you have any recommendations on how to more effectively sway physicians my way? i have no idea on what to talk about or what to say to a physician during a business dinner, recommendations anyone?
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RESPONSES

  • Posted by SteveByrneMarketing on 11/20/2009 at 1:24 AM Member
    I'm just curious, as a communications professional, how many of the KHE audience do you think understands that your DME acronym stands for "Durable Hospital Equipment"?

    My experience in marketing to MD's is to target the office manager and provide information that tells the story of why they should consider buying from my brand, highly interactive peer-to-peer, and ongoing relationship building campaigns.

    hope this helps,

    Steve

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