Question

Topic: Advertising/PR

What R Advertisements Campaings For Clothing Store

Posted by Anonymous on 11/19/2009 at 11:40 PM ET 125 Points
Business - Retail business - selling apparels
Target Group - Upper & middle class
Branches- 14

what kind of advertisement campaigns could be done to register our name in consumers mind, except advertisng through traditional media
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RESPONSES

  • Posted by SteveByrneMarketing on 11/20/2009 at 1:39 AM Accepted
    So you plan to sell apparels to upper & middle class targets. I was in the South Coast Plaza Mall in Southern California today and these are some of the brands I saw:

    Chanel , Diesel , Dolce & Gabbana, Giorgio Armani , Gucci , Guess , Prada , Louis Vuitton , Versace , Calvin Klein, Dior, Hermes, Yves Saint Laurent, Hugo Boss, Fendi, Valentino, Salvatore Ferragamo, Burberry.

    What is your strategy to compete with these brands?

    Steve

  • Posted by Jay Hamilton-Roth on 11/20/2009 at 1:42 PM Accepted
    Focus on trendsetters in your communities. Have them wear your clothing. Get photos of them wearing clothing at their next "event" for your marketing.
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