Know-How Exchange : E-Marketing

Start reading & experimenting:
https://www.ehow.com/how_5077548_do-research-successful-ppc-campaign.html
https://www.ybo-interactive.com/blog/2009/01/29/how-to-do-a-keyword-researc...
https://www.onlinemarketingrant.com/how-to-do-keyword-research-part-2
https://www.ehow.com/how_5307925_create-keyword-campaign.html

Dear David,

Google does not accept keyword bids under 5¢. To get traffic to
your site you must first understand that there must be something worth seeing on your site.

So before you too excited about traffic you must first have a message, product, service, or thing that's attractive enough and compelling enough to entice visitors and to make them want to
come back and (presumably) spend money.

To pull this off you need a market in which people are interested. This means the more specific your niche can be the better. You then need a tempting offer—something of such value that it's too good to pass up. This then creates a buying mentality, which, in turn, connects to one of the most critical pieces of the puzzle: conversions.

Traffic is great, but if it does not convert into sales you won't make any progress. Then finally, you need to build in systems to make the most of the lifetime value of your customer.

You can create free traffic through linking and through posts to authority sites that have more visitors than your site. You might also want to form a joint venture with someone who already has traffic—someone in your niche—even if this means you offering 100 percent of initial revenue for a pre-determined time.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Hi David,

I would add to what Gary said. Before "you too excited about traffic" and after you "have a message" to send, you need to make sure your website is optimized for good indexing. I have seen many different website owners who would spend thousands on keyword campaigns - and all for nothing, cause their websites were not build correctly and could not possibly be indexed. Yeah, it may happen, unfortunately. So, please, before you spend a dime on keyword campaign, make sure your website is SEO-friendly.

Good luck!
Natasha Chernyavskaya
Artographica