Question

Topic: Advertising/PR

Your Opinion About Directmatches.com

Posted by Anonymous on 12/10/2009 at 4:28 AM ET 2500 Points
Hi,
I want to promote my iPhone app wich is dedicated for small business (not only but it's part of the target).

Here is the "commercial" text of this app :
"Eureka! You’ve got the next million dollar idea! You’ve spent countless hours ironing out small details, planning, engineering, and trouble shooting this brilliant concept. You have your projected cost analysis and marketing strategy. What you don’t have however, is a name for this wonder product.
That’s where The Brand Generator Pro for your iPhone or iPod Touch steps in to save the day. With The Brand Generator Pro, the fruitless struggle of trying to find a catchy, up-beat and easily remembered brand name is over. Let Brand Generator Pro find it for you!
Similar to expensive, specialized advertising software, this multi-functional app is the perfect tool to help you reach your target audience, and tell them what you want to express about your product instantly. Designed and developed by a recognized marketing professional, it has all the information that you require when considering meaningful and impressive names for your product, company name, group or event."

so,

I found this website https://directmatches.com, wich is #5900 ranking in USA in Alexa ranking, that is not bad.
But is it a good place to promote my software ?
What do you think about the reputation of this site ?
More generally, what do you think about it ?
As i'm French,and as we don't have this kind of website here, it's sound to me a little amazing.
More info about my software here : https://www.thebrandgenerator.com
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/10/2009 at 9:21 AM Member
    The website looks (at first glance) like a lot of people trying to sell. Specifically, their MRM program (Multi Referral Marketing) is like MLM (Multi Level Marketing) whose purpose is simply to get people to join. I'm not seeing people buying nor people asking for help. Does advertising on this website, with lots of traffic make sense for you? I'd start by contacting people who currently have ads running on their site and ask them about their sales/traffic results.

    I'd suggest that you look at the first page of Google results for "small business naming help" (https://www.google.com/search?q=small+business+naming+help). See how you can get your product listed/reviewed/advertised on these sites.
  • Posted by Gary Bloomer on 12/10/2009 at 9:31 AM Accepted
    Dear Stéphane,

    According to Quantcast, directmatches.com gets 10,200 visits per month. You'll find lots of demographic information on visitors of this site here:

    www.quantcast.com/directmatches.com

    But one thing troubles me: The part of your copy where you tell people that:

    "With The Brand Generator Pro, the fruitless struggle of trying to find a catchy, up-beat and easily remembered brand name is over."

    Look, I know it's your product and that you've probably poured your heart and soul into it. I'm sure it's a great app, really I am.
    But a "catchy" name isn't a selling strategy and the name "Brand Generator" might be a little misleading: a product or company name is not a brand.

    And all this telling your target audience what you want to express about your product instantly? Might this be a touch of "cart before the horse" syndrome?

    Might the clients of people using your app be better off knowing what's in the use or the named product for THEM rather than simply having a product with a "catchy" name?

    Might it be more effective for users of products and services to know what the product can do for them and the solutions it can provide, the needs it can meet?

    I don't know, perhaps your app DOES this, but the "catchy"
    aspect of your proposed sales copy might not be doing you too many favours. Add this to three less than stellar testimonials on the iTunes App store and might it be time to reassess your product before you push it further?

    None of this is meant as an attack on you so please don't take it as such. I'm trying to help you.

    To offer the best possible solutions to your customers, to your buyers, it makes sense to iron out as many bugs as possible so that your product offers the best value and the greatest number
    of practical, solution-driven benefits.

    You might also want to have a native English speaker review your Website sales copy. From your Website's "How it works" page there's this:

    "You are hing a product or a business linked with a "Garden" idea close to or distant from "Garden", but it is your fundamental basis."

    From your "Tips" page there's this:

    "TIP 3 : To create a name is not an easy task. It will be maybe very important for you and your future. So we recommend you to test with your friends and colleagues, the solution you have chosen."

    And this:

    "TIP 2 : Millions names are already registered. Always remember to check with the relevant authorities the legal availability of name created."

    Again, I'm not trying to give you a hard time, I'm trying to help you. Time spent ironing out issues and problems, and time spent fixing your sales copy will do a great deal to help your image, improve your product, and do much to improve testimonials.

    The perception of your buyers and users is vital. The more you can increase the good feelings they have about your product the better.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by Peter (henna gaijin) on 12/10/2009 at 3:18 PM Member
    I suspect DirectMatch isn't worth much. Looks like ti does the free press release submissions and such.

    Instead, you need to be promoting this directly to key media yourself (or with someone you hire just for this who can learn the product and do it for you).

    You need things like referrals of people who have used it successfully and case studies of how names were created (and results of that name shown) after the software was used.

    A challenge will be that most people need names rarely, and will likely not look for a software or similar to handle this when it comes time to make a name.
  • Posted on 12/10/2009 at 5:00 PM Moderator
    I see several obstacles for you, and DirectMatches.com doesn't seem to address any of them.

    First, your website is not "friendly" for native English-speakers. Normally that wouldn't be a big problem, but when you're selling a naming app, your English-speaking users are going to be skeptical of a provider whose English is a little different from theirs.

    Second, as Peter points out, most marketers don't name a product every day (or every week, month or year, for that matter). Thus the market for your product would seem to be for that 0.0001% of marketers who are facing the naming challenge at any given moment. Very small market, IMHO.

    Third, I think many marketers will be turned off by the presumption that you can generate a BRAND with your app. A name maybe, but not a brand. A brand is the soul of a business, and most of us are used to putting in some high-quality time, market research, and strategic planning/thinking when we brand a product or service. To suggest that an iPhone app can do this is almost ludicrous.

    Finally, the best brand names evoke an emotional response on the part of the target audience. They communicate a benefit, an important value proposition, and they reflect creative involvement on the part of the marketer and invite the target audience/customer to participate. It's hard to imagine that an app can do this ... and thus I fear that your product concept will suffer from lack of trust/believability. That's why you need some compelling case studies and real testimonials.

    The issue isn't so much whether DirectMatches.com is a good vehicle. It's whether you have a viable product concept and positioning. That, by the way, can be researched. You don't have to guess or spend a lot of money learning the hard way.

    I hope this is helpful. It's intended that way, even though it focuses on the apparent negatives of your product concept. If you can fix them, maybe there's a way to market this.
  • Posted on 12/14/2009 at 5:00 AM Author
    Dear All,
    Thanks for your advises. All are interesting (even if it's negative !).

    I think there is a mystake when I explained this product. It's a tool, not a wand.

    I will take in consideration all your advises.

    Best Regards,
    Stéphane
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