Question

Topic: Advertising/PR

Incontinence Center

Posted by c_gabriel99 on 12/10/2009 at 5:36 PM ET 25 Points
Starting a center that focuses on the conservative treatment for urinary incontinence and pelvic pain.

Patients will refer themselves and start treatments using conservative measures including acupuncture techniques. It is pain free. This has been shown to be effective in peer review literature. There are no side effects(like medication) or complications(like surgery). The cure rates are comparable to both surgery and medication.

What is the best way to reach patients that will self refer themselves?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/11/2009 at 4:05 PM Accepted
    Who predominantly is your target demographic (age, gender, income level, education, etc.)? Ideally, market your center to local health care providers (doctors, nurse practitioners, massage, physical therapy, etc.), perhaps by offering a lunch-n-learn session. If what you're offering is as-effective-as, and has no side effects, it would seem to be a natural choice for healthcare providers to try as a first line of treatment.
  • Posted by c_gabriel99 on 12/11/2009 at 7:38 PM Author
    Sufferers are predominantly women(4:1 ratio over men). There are over 17million sufferers in US with anywhere from 10_30% of population(depending on age) being affected. Our targe group is 40-65yo.

    No income level predominates but the cost for all treatment sessions will be signifant, although equivalent to what pads cost in the course of a year.

    Regarding health care offices, are you saying obtaining referals to the center?
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