Question

Topic: Website Critique

Feedback Needed About The Name, Logo And Website

Posted by Anonymous on 12/24/2009 at 11:53 PM ET 250 Points
Hi everyone,
I am opening a hostel and would love to know what you all have to say about the website. Specifically, I am interested to know your thoughts on the name "Bertismus" and the logo.
Check out the website and let me know what you think.

www.hollywoodbackpackerhostel.com

Thanks guys!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/25/2009 at 9:25 AM Accepted
    Given that your focus is partying, fun, and environmentally friendly, I'd redo your home page to focus your message. For example, instead of images of celebs, don't make me click to your gallery (which loads slowly) to see what the amenities/experience is like.

    Your name is unusual, which is a double-edge sword. It's hard to spell/remember, but it does stand out on online searches. If there's a way to help people remember the name (what does it mean?), that would help your marketing. And the logo doesn't wow me - it looks like clip art, and has too much prominence on your home page. Put it in your banner next to your business name and leave it at that (unless there's a great story about it to share).
  • Posted by Markitek on 12/25/2009 at 5:34 PM Member
    I like the overall idea and how you're apporaching it. I agree with Jay 100% about the logo. The name doesn't work for me though, I don't know how to pronounce it.

    Are you really planning on using images of celebrities? Don't you have to pay for the rights?
  • Posted by michael on 12/28/2009 at 2:39 PM Member
    The logo seems fine and so does the concept.

    Not being a backpacker, I have to ask if movie stars are what attract back packers? I would stick with more of an eco-tour theme.

    If you like the Bertsimus name, keep it as the holding company but change the name of the property: The Bert. Followed by The Bertie( focused on the female backpacker) etc.

    Michael
  • Posted on 1/4/2010 at 2:04 AM Author
    Thank you guys for all your efforts! Your responses have been very helpful! Stay tuned to see how the changes will take effect...
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