Question
Topic: Student Questions
Pestel Analysis For Retail
Related Discussions
- Off Page
- B2b Challenges Faced By Decision Makers In Apac
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- Gary Bloomer 32,138 points
- Jay Hamilton-Roth 28,001 points
- Peter (henna gaijin) 23,802 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
Since sustainability is HUGE in the west and just taking off in Asia - I was thinking of taking the Environment factor - as the MACRO and changing consumer Behavior as the MESO theme. I can talk a lot on how the consumers are becoming more aware and involved with the world, and because of their global knowledge they are setting higher standards for themselves and I could talk of how there is a potentially a trend for then to become "Green" consumers.
I could also talk about the steps that company's like cargills and Keels are likely to take to counter these emerging trends like implementing strategies like the triple bottom line and becoming more sustainable.
what I don't get and i cant seem to get my head around is that how the "ENVIRONMENT" factor is affecting the retail industry? :/ I just don't know how to start..... specifically climate change! - thats what I'm supposed to discuss about. and I know that practically every thing - starting from production, to packaging to distribution to storage energy - it all affects the climate and should be looked into but could you just please elaborate on how it effects the retailers?