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Pestel Analysis For Retail
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Since sustainability is HUGE in the west and just taking off in Asia - I was thinking of taking the Environment factor - as the MACRO and changing consumer Behavior as the MESO theme. I can talk a lot on how the consumers are becoming more aware and involved with the world, and because of their global knowledge they are setting higher standards for themselves and I could talk of how there is a potentially a trend for then to become "Green" consumers.
I could also talk about the steps that company's like cargills and Keels are likely to take to counter these emerging trends like implementing strategies like the triple bottom line and becoming more sustainable.
what I don't get and i cant seem to get my head around is that how the "ENVIRONMENT" factor is affecting the retail industry? :/ I just don't know how to start..... specifically climate change! - thats what I'm supposed to discuss about. and I know that practically every thing - starting from production, to packaging to distribution to storage energy - it all affects the climate and should be looked into but could you just please elaborate on how it effects the retailers?