Know-How Exchange : Advertising/PR

People look for websites for all sorts of information: location, pricing, schedule, services, and details. Additionally, the content/look of the website must appeal to those you're targeting.

As for a name, you're looking for both a domain name and a business name. A business name needs to be unique in your county, so you can file a DBA (https://entrepreneurs.about.com/od/businessstructure/a/doingbusinessas.htm). Your domain name ideally is the same as your business name, but if it's "similar enough" that'll probably suffice for your needs.

Unless you're targeting people already familiar with yoga, Hatha doesn't mean much to them. Since you've been teaching awhile, why are people taking your classes? Is it for stress-reduction, flexibility, community, etc.? Focus on the key benefit, and reflect that in your name, tagline, and the rest of your marketing materials.

Hi, Amy-

As a yoga student, I can think of several kinds of information to have on your web site. The key is for you to start by defining what your goals are for the site. I suggest they might include some of the following:
-Educate people about what yoga is, and how Hatha differs from other forms
- Educate people about the benefits of yoga
- Give tips on how to get started and motivate visitors to contact you for information
- Stay in touch with current students by having a schedule of classes and locations that is updated regularly
You will also need to decide how your site will relate to the other place you work- will you simply provide a link to them?
Then use your answers to the above to decide what your pages will be.
Jay has given some basic guidance on how to name and tag your business. Once you can answer his and my questions, then maybe we or others can help with names.

Good luck!