Question

Topic: Customer Behavior

Does Marketing Manipulates Customers

Posted by Anonymous on 1/12/2010 at 1:20 AM ET 125 Points
it is a topic for discussion
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  • Posted by thecynicalmarketer on 1/12/2010 at 2:12 AM Member
    The answer depends on your definition of manipulate. It can mean to utilize in a skillful manner, and an alternative definition is to control by unfair or insidious means to one's own advantage. Obviously there is a big difference between the two. Any company that practices the latter, and there are some, will not remain in business for long. I like to think of marketing as helping people. Marketing efforts that create relationships that deliver value and enrich others have purpose, credibility, and sustainability.
  • Posted by michael on 1/12/2010 at 9:38 AM Member
    No...it validates customers decisions.

    Were you talking about prospects?
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