Question

Topic: Advertising/PR

25th Anniversary Ideas For Nursing Home

Posted by Anonymous on 1/12/2010 at 11:43 AM ET 250 Points
Maryland's only long term care and assisted living facility specifically for Veterans is celebrating 25 years! We've done a logo for all our marketing materials and AD's. We do an annual Open House that will be our 'community party'. Any ideas would be greatly appreciated!
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RESPONSES

  • Posted on 1/12/2010 at 4:31 PM Author
    Charlotte Hall Veterans Home.
  • Posted by marketbase on 1/13/2010 at 12:08 PM Accepted
    Consider a series of 25 ads, same border, placement in local papers, design, etc. that salute/feature a veteran/resident, minimal copy: name, branch nd length of service. Then, culminate with a larger ad to include all of them on more time. They served our country and preserved our freedom, they deserve any and all accolades!

    As far as an event goes, consider inviting (or putting together) a band from each branch of service (or better yet, have any talented veterans and/or family members form a band). Local press, TV (and perhaps even national) may jump at that! Put it on YouTube. Pre-notify Associated Press. Could possibly even land on morning shows, evening 'new' shows as a blurb!

    Best
    Jag
    MarketBase
  • Posted by Jay Hamilton-Roth on 1/14/2010 at 6:06 AM Accepted
    Can you collect 25 stories from people and staff whose lives have been changed for the better over the years? Then, showcase them on your website, marketing efforts, and within your facility (a series of posters on the wall, with great photos).
  • Posted on 1/26/2010 at 10:58 AM Author
    I was on vacation. Thank you all for your responses and ideas ~ they are great and much appreciated!
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