Question

Topic: Advertising/PR

Innovative & Creative Launch Ideas For An Event

Posted by Anonymous on 1/12/2010 at 3:13 PM ET 250 Points
I am looking to launch a service in LCD display advertising for a client. I need something I can do at the actual launch that will create excitement and will always be remembered. For example, right before the unveiling of the ad or maybe a theme or series of event to take place at the launch. I also need an idea for the invitations.

So far the company has mastered this form of advertising and will mainly be trying to educate the public about the cost effectiveness and flexibility of this type of advertising.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/14/2010 at 6:26 AM Accepted
    Instead of focusing on themselves, work with a local charity and help them to spread their message using LCD advertising. Make their voices matter, make a difference to the organization and community, and thereby show the effectiveness of the medium and their approach.
  • Posted by AA/Swap on 1/18/2010 at 12:57 PM Accepted
    Hi,

    Let the invite be a cut out of LCD & place your invite message in it. That will definately trun out to be impressive invite.

    For the launch, Place the LCD TV on a throne - (Just to send a message we are the king of advertising). Cover it with long hanging curtains. Drop of the curtains from the top along with smoke & launch the LCD TV with video showcasing benefits of advertisement with this medium.
    Swap


    Swap.
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